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Customer equity is the important content of firm management. Recognizing the driving factors of the customer equity, and exploring the relationship between the factors and customer equity, also the relationship among the factors, could provide theoretical support for the travel agency of customer management and customer maintenance. The study constructs the customer equity driving factors' conceptual...
Since the UN Climate Change Conference has opened in the Mexican city of Cancun, low carbon development has been determined to become the important trend of world development. According to the practice problems of the corporate social responsibility (CSR) with a comprehensive grasp of current research and development trends, this paper constructs the import model of Incorporating Corporate Social...
This paper constructs efficiency of evaluation index system to estimate the technique efficiency, pure technical efficiency and allocative efficiency in samples of rural credit cooperatives (RCCs). It is based on dual goals that develop for itself and service on the "Three Rural Issues" in reform of RCCs by using the CRS and VRS models in the data envelopment analysis (DEA) methodology....
With a constant intensification of economically global tendency and an incessive expansion of trans-national corporation's direct foreign investment, almost all trans-national corporation are encountering a common problem: cultural conflicts incited by trans-national management. Improper management of cultural conflicts will frequently result in the failure of management in local country. This paper...
Service increasingly becomes the key factor that China's department stores improve their competitive advantages, and all of its content is how to attract, maintain and strengthen relationships with customers. On the basis of systematic analysis of constructing the department store service system, this paper carries out empirical research on two typical department stores in South China, and uses factor...
Competitiveness of China Development Bank is evaluated from the perspective of commercial banks in this paper. By establishing competitiveness evaluation index system, China Development Bank is compared with nine commercial banks. Analytic Hierarchy Process is combined with Entropy Method, and the result of comprehensive evaluation shows the two methods are complementary to each other. The empirical...
Trust is an important factor which impacts transactions of e-commerce. This paper focuses on the trust mechanism in electronic commerce, to sort out the trust mechanism and applications in electronic commerce from four aspects including third-party trust, trust seals, security certification and notary service/transaction protection mechanism,in order to provide reference for further research and applications...
This article focuses on the implementation tactic for brand strategy of Zhengzhou Yu tong Bus Co., Ltd. Based on analyzing on the implementation of its brand strategy, we get the following conclusions: (1)Business should subdivide market to locate brand accurately;(2)Business should use marketing innovation as implementation path of business brand strategy;(3)Sustaining technique innovations are life...
Abstract-The Qualitative more comprehensive analysis of factors that affect performance, but because of defects in qualitative methods, some indicators can not quantitative, so a comprehensive evaluation of the enterprise, while the influence of various factors can not be the size, so the master of each factor time relationship is not clear, but just to supplement the qualitative quantitative analysis...
The 2??e10 experimental method is conducted in the paper to research the consumers' difference on owning wishes , loyalty card acquiring method preference and promotion effect of loyalty card between famous brands and non- famous brands. The result of the research is as follows: the consumers' loyalty card owning wishes of famous brands is stronger than that of non-famous brands; the preference of...
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