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We explore capability during the process of firms'information technology adoption and implementation from organization learning perspective. According to the dimensions of absorptive capacity proposed by Zahra and George, we identify the main elements of firms' IT potential absorptive capacity, use structural equation modeling to take empirical test. The research indicates that five factors including...
Consumers' brand loyalty begins with brand cognition, so it has theoretical and practical significance to study the impact of brand recognition on brand loyalty. Based on literature searching, this paper divides brand cognition into brand association, brand image and perceived quality, builds conceptual model of impact of brand recognition on brand loyalty, and combines the model with the data. The...
Grey Inter-Connection Degree Analysis in a theoretical method of the Grey system theory. This thesis applies the method to evaluating the marketing operation of a certain enterprise, ending up with a scientific and reliable result, which shows broad applicable prospects of the Grey system Theory in the field of marketing.
Network is one common model, but we still can not measure the business network competence structural under low trust level. Based on this real problem, this paper takes empirical research methods to explore the business network competence model under low trust level. The model consists of network planning, relationship management, resource identification and acquisition, management qualification....
This study investigates information cascades in knowledge sharing behavior in virtual communities. A research framework based on the social cognitive theory is developed to identify factors that would influence information cascades in knowledge sharing behavior in virtual communities. Structural Equation Modeling (SEM) is employed to test the hypotheses empirically. A survey involving a total of 213...
This study provided an empirical evidence of the moderated mediating effects of employee's attribution on the relationship between psychological contract breach and violation. Besides, locus of causality also strengthens the mediating path of control to violation.
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