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The five marketing strategies of Alibaba have accelerated its development and helped to distinguish itself in the field of e-trade in the world. Firstly this paper reviews Alibaba's development, then analyzes its five marketing strategies and the creditability it has attached importance to. Finally it provides some proposals for its future development after the global financial crisis.
The success of social networking services (SNS) largely depends on the targeted users' adoption and usage behavior. However, privacy concern is one of the important barriers to SNS services application. A better understanding of online privacy concern and its general effect on users' intention toward using social networking services is an important research issue. This paper initiates discussion of...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.