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As a new way of tourism, MICE has become an important part of tourism. Its development in Chongqing has the advantages of unique location, industrial concentration, broad market, well-furnished facilities and so on. At the same time, it also has the disadvantages of low brand recognition, lower degree of market and specialization and so forth. By analyzing the advantages and the disadvantages of MICE...
Based on a survey and face to face interview with Guangzhou resort real estate client group, this paper found out that the resort real estate market consists mainly of high-end clients who have strong purchasing power for living and/or investment purpose, preference for family group life style and resources ownership, attention on various factors when making purchase, among other consumer behavior...
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