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In this paper, through understanding of tourism, the state of the use of mobile e-commerce, analysis of the current social services provided by tourism and increasing services according to customers' needs and proposes. It is a question that how to make a mobile e-commerce apply to the tourism better and what advantages will be brought. Therefore, I have put forward my views and suggestions.
The differentiated positioning of product benefits has been a research focus of marketing, but with the development of the times only study the differentiated positioning of product benefits is far from enough.the study of setting file according to the extra benefit of gap and Stereotyping according to the mutual benefits of level also appears imminent. In particular, The coming of commercial value...
Realizing sustainable innovation is difficult but also very important for the enterprise. The most important issue to realize enterprise's sustainable innovation is how to enhance innovation capability. Hence there need to study how to measure and evaluate enterprise's sustainable innovation capability. According to this, the paper design the model of enterprise's sustainable innovation capability,...
Based on the study sample of 108 resource-based enterprises and the integration of internal growth mechanism and external growth mechanism of enterprises, this paper explores mutual relationship among technological innovation, external social capital and growth of firm. The results show that technological innovation and external social capital have significant affect on growth of firm. It also concludes...
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