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In deploying data mining into the real-world business, we have to cater for business scenarios, organizational factors, user preferences and business needs. However, the current data mining algorithms and tools often stop at the delivery of patterns satisfying expected technical interestingness. Business people are not informed about how and what to do to take over the technical deliverables. The...
There are two main requirements for effective advertising in social networks. The first is that links in the social network are relevant to the targeted ads. The second is that social information can be easily incorporated with existing targeting methods to predict response rates. Our purpose in this paper is to investigate these requirements. We measure the relevance of a social network, the Yahoo!...
In a typical realistic scenario, there exist some past data about the structure of the network which are analyzed with respect to some possibly future spreading process, such as behavior, opinion, disease, or computer malware. How sensitive are the predictions made about spread and spreaders to the changes in the structure of the network? We investigate the answer to this question by considering seven...
We present Graphite, a system that allows the user to visually construct a query pattern, finds both its exact and approximate matching subgraphs in large attributed graphs, and visualizes the matches. For example, in a social network where a person's occupation is an attribute, the user can draw a 'star' query for "finding a CEO who has interacted with a Secretary, a Manager, and an Accountant,...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.