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In order to overcome the subjective limitation in existing evaluation methods, based on determination of the evaluation indicator weight by using rough set theory, a new fuzzy synthesized evaluation method of e-business website is proposed. It reduces subjective influence and increases the objectivity of evaluation result. An example shows the effectiveness and practicality of this evaluation method.
E-commerce is one of the most important developments in Internet application. To be successful in the e-commerce marketplace organizations will need to provide high quality web sites that attract and retain users. Hence, evaluation methods for the effectiveness of e-commerce Web sites are a critical issue in both practice and research. The evaluation process involves human subjectivity and it is a...
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