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Owing to more and more competitive market, customer becomes one of the most important resources for enterprises, which results in the development of Customer Relationship Management (CRM). Customer Relationship Management is a management philosophy focusing on customer. Through utilizing IT technology, reconstituting the business function and reengineering the work flow, new customers are acquired...
CRM of commercial bank has been a focus of our society, it is necessary for bank to improve the customer service in order to keep the profile for the long-run. CRM can be realized by financial product in the process of operation. So the most important way to improve the customer service is obtaining customer information and distinguishing valuable customers to keep and develop from the process. This...
As the reform development of telecom industry and the entrance of WTO, the competition among the telecom enterprises is becoming tougher. Nowadays, "customer-oriented" is the new principle of telecom market competition. As the enterprises in telecom industry have much more customers and customer data than those in other industries, the application of customer relationship management (CRM)...
More thoroughly understanding how interorganizational value can be created by relationship and bilateral behaviors is critical for supply chain management. Based primarily on partnership and supplemented by the channel view, this study investigates how interorganizational access flexibility fit can create relational quality (i.e., trust) and distribution performance in the supply chain context by...
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