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Bid evaluation is an important but complex problem in multi-attribute auction. Management science techniques might be helpful tools for this kind of decision making problems. This paper focuses on the bid evaluation problem in multi-attribute e-auction for procurement. The proposed model uses an outranking-based multi-attribute decision technique, ELECTRE-III, to evaluate the buyer's preferences....
Optimal design of auction is one of hot research topics in the auction theory. During recent years, shill bidding has increased substantially with the explosion in the number of online auctions. This paper designs the optimal online auction with shill bidding and open reserve price. Many optimal auction models have assumed that the number of potential bidders is constant and known. And in these optimal...
Customer experience is an important consideration in the establishment and maintenance of long term relationship between firms and their customers. The purpose of this study was to propose and test an integrative model for examining the relative influence of online store perception on customer behavior. The empirical results showed that physical presence, competence, and enjoyment were the important...
With the development of Internet, the concept of Web2.0, which kernel is personalization and active participation, has popularized gradually. Common consumers can product all kinds of digital products and upload on Internet. The boundary between producers and consumers are becoming obscure. Therefore, the value chain of electronic commerce, which originally starts with producers and ends with consumers,...
This paper utilizes 587 sample data collected from three cities-Shanghai, Nanjing and Wuxi, adopts the theory of planned behavior(TPB) to study consumers' online shopping behaviors and builds the Logit model, then based on which Eviews5.0 statistical software is employed to process sample data by Logit regression. The result of our study indicates that online shopping intention of consumers is more...
With the wide adoption of Web 2.0, the community Web sites have become catching on in recent years. However, most of them are facing some problems that need to be addressed before they can achieve fast development. In this paper, we first introduce the concepts of community Web site and comparison of Web 2.0 and Web 1.0. Then, the characteristics and operation modes of community Web sites are analyzed...
Finding how service recovery impact the customer loyalty is of great significance for e-commerce service enterprises. This empirical study uses factor analysis and structural equation model to establish a model explaining the relationship between online service recovery and customer loyalty. Data analyses prove that service recovery is consist of five dimensions: explanation, communication, policy,...
In the C2C market, transaction are not dyadic, but triadic in nature including the buyer and seller as the consumer and the auction website as the market organizer. So there are two types of trust in C2C market. The interpersonal trust is focusing on the buyer and seller whose antecedents include competence, benevolence, integrity, reputation and disposition to trust. And the institutional trust is...
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