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From the perspective of social influence, this study developed an integrated model to explain different roles of social referents in an individual's e-commerce adoption based on theory of planned behavior (TPB) and trust relative theories. On basis of available research, online consumers' social referents were divided into three types: interpersonal norm, social norm of subjective norm and external...
This paper present a model to describe the competitive dynamics of web sites with consumers divided into users and ordinary visitors on the WWW market and analysis the stability of the model. The analysis result shows that, besides growth rate and competition intensity, the user transforming rate is also as an important factor affecting the result of the competition. Different from the past, strong...
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