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This minitrack encompasses papers of a quantitative, theoretical or applied nature that focus on: Content Mining of Social Media -- discovery of patterns from the text, images, audio, video and other data generated by Social Media sites Structure Mining of Social Media -- social network analysis of the node and connection (graph) structures underlying Social Media sites
In recent years, daily-deal sites that help sellers offer deep-discounted vouchers have become an increasingly popular marketing vehicle. To investigate their effectiveness on sales, this study hypothesizes two different mechanisms, i.e., observational learning and Word-of-Mouth (WOM) via online social networks, affect shopping behaviors and sales of daily-deal vouchers. Using a unique panel data...
Social media is increasingly important for political and social activism in Mexico. In particular, Twitter has played a significant role in influencing government decision making and shaping the relationships between governments, citizens, politicians, and other stakeholders. Within the last few months, some commentators even argue that Mexican politics has a new influential actor: "I'm Number...
Social media are continuously gaining ground in PR workplaces as Facebook, Twitter and Co. are on their way of becoming standard tools in professional communication. But even though PR is one of the pioneering fields in terms of social media acceptance, not all professionals make equal use of social media nor do they feel equally at home in the new social communication paradigm. On the basis of an...
The purpose of the paper is to understand if information and communication technologies, specifically social media, are used to capture and convey Chamorro cultural knowledge. Two data collection methods were used to understand the type(s) of Chamorro cultural knowledge that is valued, and what social media is used by the Chamorro people today to capture and convey cultural knowledge. The results...
Social media has attracted attention as an information channel for content generated in heterogeneous Internet services. Focusing on social media platforms, we examine the factors behind social transmission with content crossover from other services through hypertext link (URL). We investigate the effects of source influence and peer referrals on diffusion outcome and address their variations in the...
In this paper, we examined information sharing behavior in social media when one was taking the perspective of self versus other. We found that imagining self in a disaster center, Fukushima, Japan, increased the likelihood of sharing crisis information relative to imagining another person, John, in the same place. People's intention to share crisis information by default, without being asked to take...
Social media hold abundant opportunities for service providers to interact with their clients. Whereas social media as sales channels have been studied extensively in the Marketing literature, much less is known about the ways in which public sector organisations capitalize on this potential. The purpose of this study is to explore how local governments utilize online social networks as a means for...
Twitter demonstrated its value as a viable substitute to traditional communication channels during the recent disasters. However, little is written about Twitter in government for an early disaster warning system. In this exploratory empirical research, we aim to address the question: How does the government use Twitter to inform the public about disaster hazards and vulnerability? Case study and...
Social shopping communities, a special form of social media, have offered fertile ground for customers to communicate their opinions and exchange product information. Although social shopping communities have the potential to transform the way online customers acquire knowledge in everyday life, research in information systems has paid little attention to this emerging type of social media. Thus,...
Critical thinking is an important part of media literacy. It allows people to find facts among rumors and to inactivate false information. Such abilities are essential when social media is flooded with rumors during disaster response. We envision a social technological system in which critical thinking is crowd-sourced: Individuals benefit from othersâ criticisms of false information, and...
Perhaps, one of the most recent IT-based solutions nowadays is social media solution. Many organizations have created their own Facebook and Twitter pages, and employ social media tools to monitor their standing in the social networks. However, not all of them have been successful in employing these social solutions. As a matter of fact, we attempted to investigate the most important factors in implementation...
Social media refer to technology artefacts that support various actors in a multiplicity of communication activities for producing user-generated content, developing and maintaining connections and social relationships, or enabling other computer-mediated interactions and collaborations. Despite the growing proliferation of social media articles, the topic of Organization Social Media (OSM) has hitherto...
This paper examines the role that individuals and organizations can play in creating awareness through the use of social media. In the healthcare context, creating cancer awareness is key in early detection of cancer as well as cancer prevention altogether. Using a multiple case study analysis, we are able to understand how collaboration through social media is used to promote such awareness. We find...
Social media are gaining importance as a component of marketing strategies. Many of them, such as social networking site, blogosphere, and micro-blogosphere, have been seeking business opportunities and establishing brand expression in recent years. Online marketing information diffusion becomes the critical business model for online social networks. Marketers attempt to diffuse advertisements for...
This study reports data from the website monitoring tools Google Analytics and Sprout Social and an online survey for a child welfare social media campaign on three social media platforms -- a blog, Facebook, and Twitter. This study has two purposes: (1) to identify characteristics of visitors to cause-related social media platforms and (2) to examine factors associated with the campaign' s behavioral...
Social Media applications as a contemporary phenomenon attract the attention of organizations and researchers. While these technologies are mainstream in a private setting, there is still uncertainty among organizations of operating them. The corporate perspective aims at deploying these technologies for value creation, i.e. improvement and even innovation. Conceptual guidance for a proper management...
Of the many possible insider threat attack vectors the increasing adoption of social media technologies and applications and the changing generational mindset of young prospective employees poses a particular challenge for maintaining security. This paper discusses an approach using network science techniques to map attack vectors and seeing the security problem as either a puzzle to be resolved or...
How can firms use social media environments (SMEs) to create productive ideas within an extended organization particularly if customers do not have strong identification with the company? How can firms control heterogeneous social media users to achieve organizational goals? These questions are important as the prevailing literature on SME assume that firms can exert little control over individuals'...
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