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The value that the customer loyalty brings to retail enterprises is long-term and stable. This thesis elaborates from the value analysis of the customer loyalty, discuss the various interests that customer loyalty can bring to retail enterprises, analyse several key factors to affect customer loyalty, and put forward the ways and measures to strengthen and improve the customer loyalty of retail enterprises.
As a tool of implementing company's strategies, balanced scorecard has been universally accepted, becoming the most widely adopted performance management framework. For the numerous exhibition companies in the market, which are young and usually small, how to sustain sound development in the post-financial crisis environment is a problem pressing for solution. So it is important for exhibition company...
Only if the enterprise adheres to customer-oriented in the product design and provides the value beyond rival and strives for customers and maintaining customers, then it will acquire sustained competitive advantage. Then, the author described the characteristics of enterprise core competence and customer value based on the detailed descriptive. Finally, the paper analyzed the inner relations of customer...
With the development of economy and the improvement of people's living standard, the demand for real estate will rising. And people have new requirements to its function, style and configuration. Objectively, its make the real estate market change by seller's market into buyer's market. In order to adapt to the formation of real estate buyer's market, the developers need to introduce integrated marketing...
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