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Electronic commerce mechanisms are mainly investigated in two independent research areas: service-oriented computing (SOC) and multi-agent systems. The former as a means to deliver electronic services of various granularity and the latter as a testbed of electronic negotiation mechanisms. However, both research areas heavily rely on each other. On the one hand, service-oriented architectures need...
We discuss an agency model for an e-market place. When a marketplace goes from brick-and-mortar to virtual, incentive issues according to asymmetric information of e-mall providers become significant because contracting for an e-mall service can be "outcome-based." We discuss the Internet firm's incentives associated with the cost of operating an e-mall and different types of contracting...
Electronic commerce has provided retailers with effective instruments to deploy one-to-one marketing over the internet. While the increasing use of sensors, RFID tags and other technologies enables the deployment of one-to-one marketing also in stationary retail stores, ini-tial experiments in realizing personalization in this setting have shown that customers' acceptance is low, as services require...
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