This paper presents a novel Log-Euclidean metric inspired color-to-gray conversion model for faithfully preserving the contrast details of color image, which differs from the traditional Euclidean metric approaches. In the proposed model, motivated by the fact that Log-Euclidean metric has promising invariance properties such as inversion invariant and similarity invariant, we present a Log-Euclidean metric-based maximum function to model the decolorization procedure. The Gaussian-like penalty function consisting of the Log-Euclidean metric between gradients of the input color image and transformed grayscale image is incorporated to better reflect the degree of preserving feature discriminability and color ordering in color-to-gray conversion. A discrete searching algorithm is employed to solve the proposed model with linear parametric and non-negative constraints. Extensive evaluation experiments show that the proposed method outperforms the state-of-the-art methods both quantitatively and qualitatively.