Technology assessment and planning requires that we can reliably, but indirectly, measure knowledge embedded in the organization. Operationalizing knowledge embedded into companies is increasingly challenging but also more and more relevant in the current cross-disciplinary and complex technological environment. Existing approaches for operationalizing company knowledge are based on patent data and analyzing patent classifications. These approaches have, however, significant limitations. In this study, knowledge depth and breadth is studied using full-text patent data from seven large telecommunication companies totaling 157,718 patents. The data was analyzed with Latent Dirichlet Allocation, an unsupervised learning method. The results are quantified using a technological diversity metric, showing temporal changes in companies knowledge. The result show how the operationalization of company knowledge is independent of patent count and that companies have their specific trajectory of knowledge development. The approach offers a novel method of analyzing the knowledge trajectory of a company, compared to existing patent classification based methods.