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ANN is a widely used technology in computing world and there are number of areas where it is applicable. E-Commerce sector is also a kind of an area where ANN based algorithms can be applied. Quality of product is very essential thing for the customer as well as stakeholders of the company. Customer of an E-Commerce website has no way to assess quality of a product accept to read huge number of reviews. This research work focus over developing a decision making algorithm which can evaluate quality of a product by categorizing previous reviews on a scale of numbers and display it over an E-commerce website. Customers can make use of this ranks provided with products over any E-Commerce website to make their own decisions.