While the world is experiencing a global shortage of natural resources, a new one in the form of Digital Data has emerged! The ability to harness this new resource has become a renewed basis for competitive advantage where leveraging Big Data effectively means winning in the marketplace. It is going to transform industries and professions around the world. However, traditional data management techniques and analytical methodologies that has taken us from the late 20th century and into the early 21st century are not sustainable in today's business environment where organizations are constantly being challenged to right size the work force, increase labor productivity, increase customer satisfaction and at the same time improving product quality and reliability.