Adapting sustainability practices through extended enterprises has been deployed by academics and practitioners in order to gain not only long-term profits but also competitive advantages to embrace the global market. Profit organisations in developed countries have been comprehensively mature in adapting environmental and social sustainability in response to the consciousness of the society with regard to sustainable business. Since production-sites have been shifted to developing countries in the last three decades, nowadays enterprises in developing countries urge to implement planet and people sustainability indicators into their business operations. This research aims to instigate sustainability practices with respect to environmental, social, and economic aspects which are initially employed in the business performance of enterprises from developed nations in order to underline the opportunities for their implementation in developing countries. Empirical evidences is used to unveil people, planet, and profit sustainability criteria linked to supply chain management with a view to compare and contrast such criteria in business practice implementation. This research suggests that the size of enterprises and country classification lead to maturity in adopting sustainability business practices.