This paper presents an analysis of the environmental and life cycle costs of a synchronous reluctance machine (SynRM). Focusing exceptionally on consumption is no longer sufficient, energy savings initiatives must now account for all life cycle assessment (LCA), including construction, use and end-of-life. The analysis was carried out according to the Energy-Using Product Directive (EuP 2005/32/EC) and following the Methodology for the Eco-Design of Energy-Using Products (MEEUP methodology).