For relay terminals in wireless communication systems, the difference of the power consumed for relaying signals means unfairness, which may reduce the network lifetime when the system is energy-constrained. Classic opportunistic relay selections always cause unequal power consumption among all relays. In this study, the authors propose a novel distributed relay selection strategy, named the fair opportunistic relay selection (FORS) strategy, for amplify-and-forward (AF) opportunistic cooperative systems. The FORS strategy is designed based on physical-layer fairness that means all available relays cumulatively consume equal power. They use a set of weight coefficients to adjust the channel fading coefficients effectively and then change the selection probabilities for all relays on the basis of proportional fair scheduling. Considering that the ‘optimal’ relay can be selected proactively in quasi-static Rayleigh fading channels based on local channel state information, the overhead of the proposed scheme is small. Then, they analyse the performance of the FORS strategy and provide an exact analytical expression for the outage probability (Pout) and the average symbol error probability. Numerical simulation results validate their analysis. The results show that the FORS strategy approximately achieves the upper bound of physical-layer fairness in the AF relaying system.