Big data is the biggest asset today, for organizationsto amass and leverage to improve on servicesand profits. Knowing this, data brokers have excelled inthe task of collecting and selling user information tointerested parties. This robs the users of the monetizingpotential of their information. In this paper, we have putforth our idea for users to monetize on their informationaided by the notion of Shannon's information theoryand combined with the buyer's demand modeled on theexponential mechanism resulting in a fair and balancedpricing model for the internet information market.