In recent years, with the widespread popularity of e-commerce and online shopping platform, the express industry ushered in a period of rapid growth. The courier market, showing a wide range of competitive trends, gradually form a courier and mutual penetration of electricity supplier industry pattern. Since its inception, SF is playing out all the logistics service providers, and with firm size, expanding the geographical scope of the service, logistics service providers brand positioning in the minds of consumers have a preconceived notion temerity to cut electricity service provider in the field, consumers have an awareness and acceptance phase, especially in the case of electricity supplier brand shops, to guide the consumer brand awareness even more difficult.