Graduates from our Media technology programmes (BSc in Audio and Music Production, and MSc in Broadcast and Media Production) enter an extremely competitive employment market, driven by the challenge "what can you do". Thus a competency-orientated syllabus was designed providing a breadth of knowledge and experience so students had wider employment prospects through multi-skilling. It was recognised that this syllabus is valuable only if students graduate with evidence of their skills, and have an appreciation of industry expectations. The paper describes the approach the Programme Team have taken in creating assessments that simultaneously exposed students to employment relevant skills, industrial processes and methods, and increased student engagement. Further, the paper provides qualitative feedback from the students, highlighting how positive they feel about the approach, with feedback comments such as "Not only did the module engage us, it gave us insight into the media world" and "/ was shocked that my idea had potential to go onto radio. I was extremely happy knowing someone in the BBC had actually taken time to review my work!".