This paper proposes a new linear hybrid excited flux reversal motor with inset permanent magnets (PMs). The proposed motor adopts the excitation windings in the primary, hence offering the desired flux control capability. The novelty of the proposed motor is to design a modular primary structure. Then, it has very symmetrical and sinusoidal back electromotive force (back-EMF) and smooth thrust even at various excitation currents. In addition, because of the inset PMs, the proposed motor is free from PM irreversible demagnetization. The electromagnetic performances of the proposed motor are analyzed using the time-stepping finite-element method, such as magnetic field distribution, back-EMF, and thrust, verifying the effectiveness of the theoretical analysis.