Device-to-Device (D2D) communication has been proposed to be a promising data offloading solution in the coming big data age, with multimedia dominating the digital contents. As quality of experience (QoE) is the major determining factor in the success of new multimedia applications, we novelly propose a QoE-driven cooperative content dissemination (QeCS) scheme in the paper. Specifically, all the users predict the QoE of the potential connections characterized by mean opinion score (MOS) and send the results to the content provider (CP). Then CP formulates a weighted oriented graph based on the network topology and MOS of each potential connection. By factorizing the graph, the content dissemination fashion is established through seeking 1-factor with the maximum weight thus achieving maximum total user MOS.