Marketing lightguide apparatus products is becoming a very dynamic and competitive business. As new products are introduced to the marketplace, they must be introduced quickly and at low cost. In addition, sufficient quantities must be produced to satisfy any initial demands and thereby establish and maintain a customer base. This article examines how the development of a prototype flexible automation work cell for new lightguide connectors accomplished this goal. The article also evaluates the future potential for a completely automated product line using flexible automation as a basic building block.