Since existing obstacles prevent movie theater owners from obtaining high levels of revenues and simultaneously customers' satisfaction, this study proposes a Student Movie Service (SMS) to offer students more flexibility for purchasing less expensive tickets. The core service proposed has its basis in the concept of unequal ticket prices with dynamic updating and modified by several factors, including predictive popularity, seat position, release duration and box office. After collecting data related to those factors, an analysis of data allows pricing movie tickets and customizing each movie ticket for less expense.