The two-level synthetical evaluating model is presented in this paper based on the factors of substance and people which affect the industrial product model design and the fuzzy feature existed in the mobile phone model evaluation. And a synthetical evaluation system is formed as to mobile phone by the way of the radial basis function neural network. And it gained a good result from evaluating. Experimental results show that it has higher precision and quite good dependability. It not only provides the train of thought and the improving foundation for the designer, ensures the designing quality but also raises the designing efficiency.