Establishing regional power market and optimizing the assets allocation in regional areas are key tasks in China's power industry reformation. South China power market (SCPM) is one of the pilot regional power markets in China and started simulative operation on Nov. 21st, 2005. As the economic development and tariff level in west-east provinces is much uneven, the simulative operation result of SCPM is attracting much attention in China. This paper provides the special characteristics and simulative operation of SCPM. The result of the simulative operation of SCPM was deeply analyzed and the profound reason of the monthly bidding result was discussed tentatively. In the end, some suggestions and recommendations for further improvement and challenge of SCPM are provided.