Technical challenges for non-experts in creating content for e-learning are not trivial. Many more issues raise when that content is required to be universal, usable and accessible. The high-quality of the output, however, seems to be still indissoluble from the high-complexity of the authoring processes. This paper proposes a novel approach to lighten the burden to authors, and to make them produce sophisticated learning objects with little effort. We also describe ISA-WebLob, an authoring platform which takes that approach to implementation.