The paper addresses the identification of time-invariant bilinear system (BS) models in the errors-in-variables (EIV) framework. The proposed scheme is based on the structured total least norm (STLN) technique extended here to handle BS. The performance of the presented approach, i.e. the bilinear STLN (BSTLN) with its further extension incorporating the Tikhonov regularization is compared to several other EIV identification techniques via an extensive Monte-Carlo simulation study. The results obtained demonstrate a considerable noise robustness and therefore the applicability of the BSTLN algorithm in the EIV framework.