It goes without saying that the means of designing product is changing following the appearance of the times of information, and the digital design with deep modern features has become the main tool of industrial product design. In the paper, severe of digital technologies which have been paid attention to by domestic and oversea scholars are introduced particularly, including reverse engineering (RE), rapid prototyping (RP), virtual reality (VR), tactile design (TD) and digital product model. At same time, digital technology applied in industrial product design is discussed