Time plays a key role in all aspects of the intelligence analysis process, from data ingest through analysis methods to the cognitive processes that create intelligence products. However, the concept of time is difficult to grasp and not yet fully understood. In this article, we briefly discuss why time is difficult to grasp, the need for visualizations and interactions to deal with time, and some thoughts about a temporal analytic discourse. Overall, time cannot be left as an afterthought when developing visualizations. We should consider time as a first-class object in its own right, rather than an implicit attribute, and we must make it as interactively manipulable as any other object