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This study introduces a simple but effective visualization system that allows decision makers to easily identify groups of visitors with different sequential navigation patterns. In particular, navigation sequences of visitors are encoded as an order-dependent format so that early visited pages have more weights in the clustering process. Experimental results on a real-world dataset show that Markov...
The Internet has become the primary source of information for a large number of consumers. Thus, search engines as the mediators between consumers and online information is an increasingly important topic of research. The present study contributes specifically to the research in consumer search and decision-making by investigating how a search engine's support for topical organization of search results...
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