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Merchants adopt web personalization technologies to offer product recommendations in the hope of influencing online users' decision making in a shopping process. Although there is a large body of research on the favorable effects of web personalization on influencing online users' decision making, it is often assumed that web personalization functions well. Only scant research examines the adverse...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.