Journal of Interactive Marketing > 2000 > 14 > 2 > 33-42
Source
Abstract
Identifiers
journal ISSN : | 1094-9968 |
DOI | 10.1002/(SICI)1520-6653(200021)14:2<33::AID-DIR3>3.0.CO;2-L |
Journal of Interactive Marketing > 2000 > 14 > 2 > 33-42
journal ISSN : | 1094-9968 |
DOI | 10.1002/(SICI)1520-6653(200021)14:2<33::AID-DIR3>3.0.CO;2-L |