An adaptable synthetic methodology for the tridentate dianionic pyridine-2-phenolate-6-aryl [O,N,C] ligand framework, comprising the aromatic σ-carbanion moiety as a chelating component, has been developed. A series of non-fluorinated group 4 bis(benzyl) complexes supported by [O,N,C] auxiliaries, with halogen and alkyl groups at the ‘R 1 ’ position ortho to the metal-C(σ-aryl) bond, have been prepared by exploiting the cyclometalation of the ligand. All derivatives have been characterized by NMR spectroscopy, and the spectral features concerning the metal-bound diastereotopic methylene groups have been highlighted. The capabilities of these complexes as catalysts for olefin polymerization have been tested, and comparisons with the recently reported fluorine-containing Ti-[O,N,C] analogues and related Hf-[N,N,C] derivatives are discussed. The titanium catalysts, in conjunction with MAO, displayed moderate to high activities for ethylene polymerization (up to 200gmmol −1 h −1 ).