In this paper, I re-examine how the mean-variance analysis is consistent with its traditional theoretical foundations, namely, stochastic dominance and the expected utility theory. Then I propose a simplified version of the coarse utility theory as a new foundation. I prove that, by assuming risk aversion and the normality of asset variables, the simplified model is well behaved; indifference curves are convex and the opportunity set is concave. Therefore, there exist global optimal portfolios in the market. Finally, I prove that decision-making in accordance with the simplified model is consistent with the mean-variance analysis.