For many businesses, competitiveness is highly dependent on the technical knowledge of its operating personnel. This article presents the view that vendors able to offer cutting-edge technological expertise relevant to customers' operations as part of their overall bundled offering add more value for customers than competitors emphasizing product supply alone. Concurrently, it is suggested that purchasing and materials management should view technical knowledge as a strategic resource and adopt procurement strategies that encourage knowledge acquisition. An exploratory study was undertaken to determine the degree to which technical knowledge is linked to more desirable decision-making styles and outcomes using a sample of key buying center members (operating/manufacturing managers). The results of a mail survey indicate that higher levels of technical knowledge are linked to more desirable decision styles and decision outcomes, suggesting that managers' technical knowledge is an important asset for firms with manufacturing or process operations. Implications for procurement and marketing are discussed.