International Journal of Research in Marketing > 2007 > 24 > 1 > 91-95
Source
Identifiers
journal ISSN : | 0167-8116 |
DOI | 10.1016/S0167-8116(07)00008-0 |
International Journal of Research in Marketing > 2007 > 24 > 1 > 91-95
journal ISSN : | 0167-8116 |
DOI | 10.1016/S0167-8116(07)00008-0 |