A process for the combined recovery of pectin and phenolic compounds from apple pomace, the primary by-product of apple juice production, was developed. The process includes extraction of dried apple pomace with diluted mineral acid and adsorption of phenolic constituents by a hydrophobic styrene-divinylbenzene copolymerisate. After elution with methanol, the polyphenolics were concentrated in vacuo, stabilised by lyophilisation, and characterised by high-performance liquid chromatography. The predominant compounds were phloridzin, chlorogenic acid and quercetin glycosides. Adsorptive removal especially of oxidised phenolic compounds led to a considerable decolourisation of the pomace extracts, as revealed by determination of L*a*b* values, hue angle and chroma. Gelling properties of pectin were not adversely affected. While the polyphenolics recovered from apple pomace may be used as natural antioxidants or as functional food ingredients, extended fields of application may be obtained for decolorised, refined apple pectins. Furthermore, investigations on the phenolic composition of several New Zealand apple cultivars, of apple seeds, and on the effects of pomace drying on the stability of polyphenolics were carried out.