A series of novel bismuthate tellurate SrBi2(1-x)Eu2xTeO7 (x=0.02–0.40) red-emitting phosphors were successfully prepared through a high-temperature solid-state reaction at 800°C. The compounds crystallized in the cubic structure with the space group Pa3¯. Photoluminescence characteristics indicate that the SrBi2TeO7:Eu3+ phosphor can be excited effectively under 465nm irradiation, which matches well with the output wavelength of blue LED chips. The emission spectrum of SrBi2TeO7:Eu3+ phosphor shows four peaks assigned to the 5D0–7FJ (J=0–4) transitions of Eu3+ upon 394 and 465nm excitation. The maximum photoluminescence intensity was found at 30 mol% in the SrBi2TeO7:xEu3+ phosphors. The quenching temperature for SrBi2TeO7:0.30Eu3+ was revealed at 403K by temperature dependent emission spectra. The CIE chromaticity coordinates of SrBi2TeO7:0.30Eu3+ are very close to the National Television System Committee (NTSC) standard red.