International Journal of Research in Marketing > 2007 > 24 > 1 > 1-2
Source
Identifiers
journal ISSN : | 0167-8116 |
DOI | 10.1016/j.ijresmar.2006.12.001 |
International Journal of Research in Marketing > 2007 > 24 > 1 > 1-2
journal ISSN : | 0167-8116 |
DOI | 10.1016/j.ijresmar.2006.12.001 |