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An alternative theoretical explanation of integration of prior outcomes in risky decisions is the loss-sensitivity principle stating that a prior outcome is only added to expected losses. An experiment is reported which tested the implication of this principle that there will be less integration with an expected loss when its salience is reduced. A group of 20 undergraduates rated how likely they...
The present study investigated the separability of two evaluative aspects, instrumental and emotional utilities, and tested the hypothesis that situational context influences the relative impact of these evaluations in decision making. Twenty-nine subjects rank ordered eight options according to their preferences. The options were hypothetical prizes the subjects could win, either in a mail lottery...
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