Anisotropy is a major phenomenon which influences roll torque, roll force and distribution of pressure and shear stress on the roll-strip interface. In this paper, a model for steady-state plane strain cold rolling is presented, which takes into account anisotropic behavior of the sheet. For this purpose, a modified yield function is presented for solving plane strain problem. A parametric study has been carried out for hypothetical material parameters to study their influence on design parameters. It is established that anisotropy should be included in numerical simulation codes for getting correct estimate of design parameters.