Laser induced fluorescence from resolved rovibrational levels (v , J ) of the electronically excited A(0 + ) state of BiBr has been observed. Fluorescence lifetimes for several rovibrational levels (v , J ) of the BiBr A(0 + ) state in thev = 4-9 interval have been measured, and a study of their variation with pressure has been made. No significant variations of radiative lifetimes from specific vibrational levels v (v = 0-9) of the BiBr A excited state has been observed, and no dependence on the rotational energy, within a vibrational level, was detected for the measured lifetimes. A collision-free radiative lifetime of τ 0 0.52 μs is proposed for the BiBr A(0 + ) state and values for quenching rate constants in the order of k Q (1.0 ± 0.3) 10 - 1 1 cm 3 molecule - 1 s - 1 in the spectral range studied were obtained. From calculated Franck-Condon factors for the v -v transitions of the A-X system and from our radiative lifetimes, electronic transition moments have been calculated.