International Journal of Research in Marketing > 2008 > 25 > 4 > 335-342
Source
Abstract
Identifiers
journal ISSN : | 0167-8116 |
DOI | 10.1016/j.ijresmar.2008.07.003 |
International Journal of Research in Marketing > 2008 > 25 > 4 > 335-342
journal ISSN : | 0167-8116 |
DOI | 10.1016/j.ijresmar.2008.07.003 |