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This paper proposes a model of multiple relationships among tourist satisfaction, previous visits, and behavioral intention to revisit. The results of an empirical test of the model, based on data collected from Britons visiting Spain and Turkey, are presented, with the difference between a mature and a less-developed destination examined. Although the impact of overall satisfaction is consistent,...
This research has been designed as a case study on Mallorca and Turkey to achieve two objectives. The first included the investigation of the methods used to identify performance gaps between these destinations. The next was to examine the extent to which the benchmarking approach could be applied to tourism destinations. The findings suggest that surveys resulted in data that were able to identify...
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