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This paper analyzes the seasonal variations in occupancy rates for the accommodation sector in Wales over the period 1998 to 2000. The approach is based on a combination of principal components and cluster analysis. The results are used to group establishments with similar performance profiles. Some general relationships between occupancy performance and the characteristics of the accommodation businesses...
Seasonality is one of the most problematic but least understood aspects of tourism. Many destinations are suffering from this phenomenon every year, yet limited efforts have been made to overcome the troublesome issue. This research proposed an approach to obtaining quantitative solutions which can ultimately assist marketers in mitigating seasonal effects. The study applied financial portfolio theory,...
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