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This article develops a comprehensive theoretical model that integrates the psychological/motivational, economics, and processing approaches into a cohesive whole for understanding tourists' information seeking behavior. The model proposes that for immediate pre-purchase information needs, a consumer is likely to utilize either internal or external sources, or both. The search is likely to be influenced...
The purpose of this study was to assess the relationship between prior knowledge, source credibility, and information search behavior. The specific objectives were to determine whether prior knowledge is a multidimensional construct, document how this influences individuals' information search behavior, and assess the combined influence of it and credibility of sources used on information search behavior...
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